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Twitter is many things to many people but what often goes unnoticed is that it can be an incredibly powerful marketing & community building tool with the ability to develop your brand, build relationships with your audience and provide a promotional medium that has the ability to go viral!
The concept is amazingly simple and that is perhaps one of the main reasons why it has caught on like wildfire. The restriction to 140 characters has resulted in Twitter being labeled “micro blogging”. A traditional blog is a log of what somebody is up to, but in a richer, more detailed format. One of the key benefits of Twitter is that you can send and receive updates (also called tweets) via your browser, email , instant messaging clients and SMS so you can keep in touch no matter where you are.
Twitter is now being recognised as a valuable marketing tool and I’ll explain why in the upcoming sections of the guide. But here’s the thing - you don’t have to listen to the incoming noise! You can ignore it if you choose to. Unlike email, Twitter is just ‘fly on the wall’ communication. On the other hand, if you have people following you, you hope they are listening so you can get your message across.
Ideally, you keep the people you are following to a minimum, and have more people following you.
Every time you send out a tweet, all your followers will see it. Unlike blogs, Twitter is a real time broadcasting medium. You update, it is broadcast to your followers, and then it is largely forgotten (but not quite!) When you first join Twitter you have no followers and you are not following anybody else so it can seem pretty lonely. I think this one of the reasons that some people just “don’t get it” when they first start.
However, there is much more to it than that! There are now many tools and other web applications that will integrate with Twitter allowing you to broadcast your tweets all over the web even without followers.
There are various add-ons you can get for twitter, these make your experience with site easier, more enjoyable and simpler! Some can be found here:
Twit Pic
Twurl
TwitSig
For more twitter add on's click Twitter click the link.
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